The corner of Ludlow and Rivington streets — where the shop featured on the Jewish rappers’ second album, “Paul’s Boutique,” once stood — is now known as Beastie Boys Square.
Benjamin “Yellow Benjy” Melendez and the Ghetto Brothers brokered a truce among 50 gangs that led to safer streets, a flourishing of public art and, ultimately, the birth of hip-hop.