Drop everything and go.
That’s the pitch made to travelers at New York’s John F. Kennedy Airport in a Heineken ad campaign, who were given the opportunity to press a button that would select a vacation destination — departing immediately.
As seen on the video posted to the Heineken YouTube page, the campaign was was so compelling that Mendel Duchman, a Taglit-Birthright Israel group leader for Mayanot bus #543, contemplated bailing on his bus pushing off his post-trip return to Los Angeles and letting the beer company choose a new destination.
Fortunately, we think, his female counterpart, wife and co-staffer Rochel Duchman, was a bit more level-headed in her approach.
Remember, kids: rule number one of Birthright’s alcohol policy: “Drinking is not permitted on the flight to Israel.”
Help ensure Jewish news remains accessible to all. Your donation to the Jewish Telegraphic Agency powers the trusted journalism that has connected Jewish communities worldwide for more than 100 years. With your help, JTA can continue to deliver vital news and insights. Donate today.
