WASHINGTON (JTA) — The Israeli Ministry of Tourism is launching a multi-year campaign encouraging travel to the country by Jewish and non-Jewish Americans.
The marketing budget of $38 million for the campaign is more than double last year. The campaign will increase activities and partnerships with Jewish organizations, as well as joint efforts with other Israeli government ministries.
Support the Jewish Telegraphic Agency
Help ensure Jewish news remains accessible to all. Your donation to the Jewish Telegraphic Agency powers the trusted journalism that has connected Jewish communities worldwide for more than 100 years. With your help, JTA can continue to deliver vital news and insights. Donate today.
