Over the sounds of the packed crowd at the lower level of Noho hotspot “Acme,” on Tuesday evening, one phrase could consistently be heard: “I work in real estate.”
Because, the reason for the basement gathering was a launch party for the latest Jewish dating app, “Tribe.”
After only just debut, founder Ari Ackerman claims Tribe is already the “most advanced app in the Jewish dating world.” Unlike its counterparts like Jswipe, Coffee Meets Bagel and Tinder, Tribe’s premise focuses on making sure its users, who can range anywhere from ages 18-60, actually go out on dates.
“It’s an app that will sort of eliminate dating apps,” said Ackerman.
When creating a profile, users are asked a wide range of questions, from Jewish identity to ideal first date. The app’s algorithm then uses technology to suggest potential matches. Like other dating apps, users “swipe” left for undesirables and right for a mensch or woman worth talking to.
With only the push of a button, Tribe consumers are able to ask their matches out on dates. The app recommends a destination based on users’ previously stated preferences and current location.
“I’m officially off Tinder, I’m officially switching to Tribe,” said Brett Hoffman, 22, a recent college graduate who attended the launch event.
Hoffman was not alone in his enthusiasm. Throughout the night, partygoers, who were mostly young professionals still in their work clothes (the event began at 7:30 p.m.), enthusiastically tweeted, instagrammed and facebooked their newfound appreciation for the app.
The open bar that was available for attendees may have helped influence these social media posts. In accordance with the night’s apparent theme of subtle Jewish puns, guests could sip on drinks such as the “M.O.T.” and the “Chai Five.”
Also accessible were napkins with the inscription, “here’s my number ___,” blue and white candies and a photo booth, where the crowd of event goers could take pictures with signs containing phrases such as “NJB” and “Shalom, Jew Feel Me?”
Even though a combination of the large turnout, small event space, and outside humidity created a sweaty evening, partygoers weren’t deterred.
“Besides the heat, I’m having a nice time,” said Danielle Nadav from Brooklyn, who said she does not use Jewish dating apps.
Support the New York Jewish Week
Our nonprofit newsroom depends on readers like you. Make a donation now to support independent Jewish journalism in New York.
Will she download Tribe?
“A lot of other people are doing it, too, so it makes it a fun new thing to try,” she said.
The New York Jewish Week brings you the stories behind the headlines, keeping you connected to Jewish life in New York. Help sustain the reporting you trust by donating today.
