Israeli advertising often takes a crude, direct approach. But sometimes, they hit it just right.
This advertisement for McDonalds is both. In the spot, the Secret Service runs around Israel looking for Israeli teenagers to help them make a cheeseburger for President Obama. There’s plenty to be said about the complexity of Israeli-American relations, but who knew it extends to burgers?
Watch the ad below:
אובמה מגיע למקדונלד’ס – 2013 from McDonaldsIL on Vimeo.
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