Culture

How to make a shmurah matzah — a visit to Manischewitz

With only a week left before Passover, it’s crunch time at the state-of-the-art Manischewitz shmurah matzah factory in Newark, N.J. What’s a shmurah matzah? It’s matzah made in a highly supervised baking process — even moreso than regular matzah — that takes 18 minutes or less from the moment the wheat mixes with water until […]

By Uri Fintzy March 29, 2012 1:59 pm

With only a week left before Passover, it’s crunch time at the state-of-the-art Manischewitz shmurah matzah factory in Newark, N.J.

What’s a shmurah matzah? It’s matzah made in a highly supervised baking process — even moreso than regular matzah — that takes 18 minutes or less from the moment the wheat mixes with water until the final product is ready.

This year, the Manischewitz company allowed JTA to observe the special process during a shmurah matzah run.

Watch the video here:

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