The L.A. Times reports on the local federation’s efforts to attract Jewish donors through the support of a universal cause: fighting hunger.
On the eve of the Rosh Hashana holiday, Jewish leaders in Los Angeles are launching a campaign to end hunger in the city by rallying individuals and congregations around the cause.
The Jewish Federation of Greater Los Angeles and other groups are promoting the “Fed Up With Hunger” drive by placing 40,000 information packets and reusable grocery bags in more than 50 synagogues during this weekend’s celebration of the Jewish new year. Rosh Hashana begins at sundown Friday and continues through Sunday.
The activists are asking Jews to volunteer at food banks or pantries, organize neighborhood food drives, or donate food or money to turn Los Angeles into a hunger-free zone.
“L.A. is euphemistically called the hunger capital of America,” federation President John R. Fishel said during a news conference today outside the agency’s Wilshire Boulevard headquarters. “As we approach Rosh Hashana, [we] felt it was important to take the initiative and address this problem.”
Read the full story.
For more on the strategy/thinking behind the campaign, read this Fudnermentalist guest post by The Marketeer.
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