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JTA
EST 1917

Israel launching major tourism bid in U.S.

The Israeli Ministry of Tourism is launching a multi-year campaign encouraging travel to the country by Jewish and non-Jewish Americans.

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WASHINGTON (JTA) — The Israeli Ministry of Tourism is launching a multi-year campaign encouraging travel to the country by Jewish and non-Jewish Americans.

The marketing budget of $38 million for the campaign is more than double last year. The campaign will increase activities and partnerships with Jewish organizations, as well as joint efforts with other Israeli government ministries.

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