Buenos Aires promotes Shoah museum
Buenos Aires subways are using innovative artwork to promote the city’s Holocaust museum.
The subway’s communication firm offered its services for free – as did a photographer and publicity, audiovisual and printing agencies – to create and display three pictures that evoke the Holocaust.
The pictures are “signed” by three of the Holocaust’s perpetrators: Adolf Hitler, Joseph Mengele and Heinrich Himmler.
The slogan reads: “Holocaust Museum. A museum, nothing about art.”
“The idea is to promote the Holocaust Museum to a massive audience,” explained Carlos Fernandez of Grupo Via Subte, the communications firm.
One million citizens commute by subway in Buenos Aires each day. Some 12,000 schoolchildren visited the Holocaust museum last year.
This article was made possible by the support of readers like you. Donate to JTA now.
Discussions About this Article Elsewhere
Comments RSS Feed Reader Comments
There are currently no comments to this article. Leave a comment below.
Leave a Comment
To comment on this article, you must first be registered with JTA.
Not Registered?
There are real advantages to a FREE registration with JTA.org:
- Make your voice heard through comments on articles
- Receive our e-mailed Daily Briefing, an invaluable quick-read
- Help decide what Jewish news matters most with interactive tools
Register Now
Already a JTA member?
- Madoff won’t appeal sentence
- IDF salutes Palestinian security forces
- Op-Ed: Israel backers must support a settlement freeze
- Egypt arrests 26 planning Suez attacks
- Op-Ed: Palestinians’ plight, Holocaust are not analogous
- JDL members arrested in Paris
- Satmar mayor praises Obama
- Harvard Hillel victim of $780,000 fraud
- The Chosen: Jewish members in the 111th U.S. Congress
- Jackson kids’ Jewish mother could regain custody
- Biden: Israel can decide for itself on Iran
- Guard shot at Holocaust museum dies
- Canadian politician sues Jewish groups
- In endorsing two states, Netanyahu adopts popular Jewish position
- Some Jewish settlers turning against Israel
- Mass converts pose dilemma for Latin American Jews
Share
Email
Print
Trackback URL: http://jta.org/trackback/105792/
No trackbacks have been created for this article, be the first to create one.